BTL or Below-the-line promotion involves the use of subtle marketing techniques to get the product right to where the consumers are present. The activities involve a multiple number of channels that traditional advertising does not get through, and tries to surprise the consumer, and reach them even where they least expect it.

Craft World undertakes a plethora of Below-the-line activities, and this website will provide a comprehensive view of the same.

Please feel free to access our gallery and take a look at some of our BTL work.